The Effect



“How do you create so much original magic?”



That’s the one question Jay has asked more than any other. And now Jay gives the definitive answer. Recognized around the world as one of the most creative magicians alive today， Jay is uniquely qualified to show you how to create your own magic. Whether you perform close-up， stage， mentalism or children’s magic， on this innovative DVD Jay teaches you how to bring more of your SELF in your magic while discussing 28 key creative principles behind unlocking your own unique “magic imagination.”